VGM has conducted 1000+ qualitative and quantitative studies. We run more custom video game research studies per year than any other vendor.
High sample size in-person testing. Hybrid qual + quant deliverable. Total security of confidential assets. Ideal for product, media, and concept testing.
We have aggregated consistent data points across hundreds of thousands of survey responses to create the largest normative database of video game playtest scores in the industry, as well as an extensive database of non-playtest online survey scores.
Superior quality, higher accuracy, and faster turnaround time on recruiting. We are one of the only full-service vendors that handles recruiting internally rather than outsourcing to third-party subcontractors. Respondents undergo a rigorous five-step screening process: database registration, email screening, phone screening, Google/LinkedIn/Facebook check, and in-person re-screening.
Topline report delivered in 48 hours upon completion of all projects, including weekends. We operate 18 hours/day, 7 days/week, leveraging an internal daytime and nighttime staff.
Your dedicated project manager, moderator, and team of analysts will customize the research to your specific needs, take ownership of the project from greenlight to final deliverable, and provide the highest level of support every day, night, weekend, and holiday.
VGM is unique in that each component of your research is handled internally rather than outsourced to third-party agencies. As a result, our quality, speed, and pricing is superior to other full-service research firms, which are generally outsourcing various components of the project.