Unrivaled Market & User Research for the Video Game Industry
Global, full-service market & user research powered by proprietary facilities, an extensive player database, and expert in-house recruitment — onsite or remote.
The only research vendor that owns the entire process.
We are the only research vendor in the gaming sector to manage 100% of our services in-house, offering unparalleled quality, control, and expertise.
Industry Leading Labs
Total control over quality, security, and flexibility from our focus suites and labs in SSF, NYC, and Brighton (UK).
Proprietary Player Panel
Our expert recruiting team sources perfect candidates from our global database of diverse research participants, ready for any study.
Masters of Moderation
Nobody speaks "gamer" like us. We develop each discussion guide with the goal of creating impact with every conversation.
Unparalleled Expertise
We've been around over 20 years, dedicated solely to the video game industry. Our team brings more than a century of combined experience.
VGMgo & Deck Builder
VGMgo is the most advanced remote playtesting platform, from the #1 global consumer research firm for video games since 2007.
Connecting game developers with real players worldwide, our developer portal and secure apps combine to provide actionable feedback for mobile, console, and PC games at all dev stages.
For Game Developers
Comprehensive research, every stage of the lifecycle.
From concept to post-launch optimization — all powered by our in-house teams and facilities.
Player Experience & Usability
Onsite and remote playtesting, UX analysis, and behavioral insights to perfect gameplay.
Learn moreMarket Intelligence & Strategy
Market sizing, competitor analysis, trend identification, and monetization strategy.
Learn moreCustom Recruiting Solutions
Finding any player, anywhere. Specialized recruitment for even the most niche audiences.
Learn morePowering decisions for industry leaders.
The biggest names in gaming have trusted VGM to deliver critical insights since 2007. From the invention of Significant Live Sample research to the release of our VGMgo mobile app.
Our Impact: Real Results for Leading Games
Explore how VGM's research has helped clients overcome challenges, optimize experiences, and achieve market success.
VGM's State of Gaming 2024
Indies, Nostalgia, and Horror Reign Supreme
Challenge: We help publishers and funds to better navigate emerging trends in gaming (e.g., high-impact single-player narratives, PvE, co-op, cloud gaming, roguelikes, retro vibes, mechanical hybrids, horror, UGC)…
Atomic Heart Surgery
Coulda, Woulda, Shoulda
Challenge: We ran a hybrid awareness & interest survey and a Day-1 playtest (SLS) to identify exactly where this AA offering from Mundfish went wrong, for your benefit…
This Indie Farm Sim from Oxalis Slaps
Sniping UX/UI Concerns
Challenge: We wanted to help Oxalis hook its niche audience early by squashing any and all confusion and frustration across that first 90 minutes…