About Us
Consumer Research
Our clients include Amazon, Tencent, Google, and more. With offices in the US, UK, and Dubai, we have experience conducting thousands of focus groups, usability studies, concept evaluations, product tests, and online surveys all on a global scale.
Consultancy
In addition to market research services, VGM Consultancy Group advises global corporations and governments on investment opportunities, facilitates introductions & relationships in the industry, and assists in developing entertainment, media, and technology businesses in our clients’ home countries.
Technology Development
We provide custom web & native app development services, leveraging our background in consumer insights to develop optimal UI and appealing feature sets.
Video Games
VGM has the unique distinction of being the largest provider of custom consumer research to the video game industry, servicing 60+ video game companies, and conducting 400+ bespoke video game studies annually.
Research & Consultancy Services
Consultancy Group
VGM provides consultancy to corporations and governments that wish to do business in our industry. Services include but are not limited to:
- Introducing our clients to entertainment, media, and technology companies in the US, EU, and Asia and managing those relationships.
- Identifying investment opportunities and facilitating the investment process.
- Assisting companies with opening offices abroad.
- Building out top-of-the-line research facilities in any country so that our clients can conduct their own studies internally.
Sample of our Clients
Amazon · Tencent · Google · Microsoft · Coca-Cola · Ferrari · FIFA · AT&T · Yahoo! · Facebook · Sony · 2K · Zynga · EA · Activision Blizzard · Supercell · Unity · CJ · Square Enix · Bandai Namco · Capcom · NCSOFT · FoxNext · Mail.ru · Ubisoft · WB · DeNA · Twitch · Nexon · GSN Games · Glu Mobile · Plarium · Mattel · Plantronics · Jagex · Disney · CBS Interactive · Machine Zone · Striking Distance · Playtika · Sega · Discovery Channel · TLC · Yahoo! · HP · Qualtrics · Zomato · Careem · Headout · Etisalat · Mubadala
And More...
What Makes VGM Different
Around-the-clock Service
Operation 7 days/week with alternating internal daytime and nighttime teams enables us to deliver to results faster and to provide you with superior service. Your dedicated project manager, moderator, and team of analysts will customize the research to your specific needs, take ownership of the project from greenlight to final deliverable, and provide the highest level of support every day, night, weekend, and holiday.
Unparalleled Recruiting Capabilities
Superior quality, higher accuracy, and faster turnaround time on recruiting. We are one of the only full-service vendors that handles recruiting internally rather than outsourcing to third-party subcontractors. Respondents undergo a rigorous five-step screening process: database registration, email screening, phone screening, Google/LinkedIn/Facebook check, and in-person re-screening.
Creators of Significant Live Sample (SLS) Playtesting & Concept Testing Methodology and Expansive Normative Database
SLS is a hybrid quant/qual methodology that guarantees the security of confidential assets while still providing statistically significant results. We have aggregated consistent data points across thousands of studies to create the largest normative database of video game playtest scores in the industry, as well as an extensive database of non-playtest online survey scores.
Exceptional Development Team
VGM’s unique expertise in consumer research makes us the ideal partner for developing successful technology products. Our veteran development team, based in the United States, builds technology solutions in-house that run flawlessly at scale with beautiful, intuitive user interface. We have extensive experience on mobile optimized web apps & native apps.
Everything In-House
VGM is unique in that each component of your research is handled internally rather than outsourced to third-party agencies. As a result, our quality, speed, and pricing is superior to other full-service research firms, which are generally outsourcing various components of the project.
Video Game Specialists
VGM is the largest provider of custom research to the video game industry worldwide.
Technology Development
VGM’s experience collaborating with the world’s largest video game and technology companies has given us a comprehensive understanding of consumer behavior in these industries. Applying these insights, we established VGM Technology Group to provide custom web & native app development services for your unique business needs, leveraging our background in consumer insights to develop optimal UI and appealing feature sets.
See what VGM can develop for your business »
Our Facilities
We provide custom web & native app development services, leveraging our background in consumer insights to develop optimal UI and appealing feature sets.
