• Market Research & Consultancy

    VGM is a multinational market research and consultancy firm specializing in bespoke qualitative and quantitative consumer insight studies.

About Us


Consumer Research

Our clients include Amazon, Tencent, Google, Microsoft, Facebook, and more. With offices in the US, UK, Japan, and Dubai, we have experience conducting thousands of focus groups, usability studies, concept evaluations, product tests, and online surveys all on a global scale.



In addition to market research services, VGM Consultancy Group advises global corporations and governments on investment opportunities, facilitates introductions & relationships in the industry, and assists in developing entertainment, media, and technology businesses in our clients’ home countries.


Video Games

VGM has the unique distinction of being the largest provider of custom consumer research to the video game industry, servicing 60+ video game companies, and conducting 400+ bespoke video game studies annually.

Our Services

Consultancy Group

VGM provides consultancy to corporations and governments that wish to do business in our industry. Services include but are not limited to:

  • Introducing our clients to entertainment, media, and technology companies in the US, EU, and Asia and managing those relationships.
  • Identifying investment opportunities and facilitating the investment process.
  • Assisting companies with opening offices abroad.
  • Building out top-of-the-line research facilities in any country so that our clients can conduct their own studies internally.

Sample of our Clients

Amazon · Tencent · Google · Microsoft · AT&T · Yahoo! · Facebook · Sony · 2K · Zynga · EA Activision Blizzard · Supercell · Unity · CJ · Square Enix · Bandai Namco · Capcom · NCSOFT · FoxNext · Mail.ru · Ubisoft · WB · DeNA · Twitch · Nexon · GSN Games · Glu Mobile · Plarium · Mattel · Plantronics · Jagex · Disney · CBS Interactive · Machine Zone · Striking Distance · Playtika · Sega · Discovery Channel · TLC · Yahoo! · HP · Qualtrics · AT&T

And More...

What Makes VGM Different

Around-the-clock Service

Operation 7 days/week with alternating internal daytime and nighttime teams enables us to deliver to results faster and to provide you with superior service. Your dedicated project manager, moderator, and team of analysts will customize the research to your specific needs, take ownership of the project from greenlight to final deliverable, and provide the highest level of support every day, night, weekend, and holiday.

Unparalleled Recruiting Capabilities

Superior quality, higher accuracy, and faster turnaround time on recruiting. We are one of the only full-service vendors that handles recruiting internally rather than outsourcing to third-party subcontractors. Respondents undergo a rigorous five-step screening process: database registration, email screening, phone screening, Google/LinkedIn/Facebook check, and in-person re-screening.

Creators of Significant Live Sample (SLS) Methodology

SLS is a hybrid quant/qual methodology that guarantees the security of confidential assets while still providing statistically significant results.

Expansive Normative Database

We have aggregated consistent data points across hundreds of thousands of survey responses to create the largest normative database of video game playtest scores in the industry, as well as an extensive database of non-playtest online survey scores.

Everything In-House

VGM is unique in that each component of your research is handled internally rather than outsourced to third-party agencies. As a result, our quality, speed, and pricing is superior to other full-service research firms, which are generally outsourcing various components of the project.

Video Game Specialists

VGM is the largest provider of custom research to the video game industry worldwide.

Our Facilities

VGM owns high tech facilities in San Francisco, CA and Brighton, UK. We built these facilities specifically with top-of-the-line multiplayer gaming in mind. We have the fastest internet of any facility in the SF Bay Area, 25 high-end gaming PCs, and 25 of each type (Android and iOS) of tablet and phone. Watch the groups onsite in our viewing rooms or remotely via stream with integrated chat that enables you to communicate with the moderator in real-time from anywhere in the world. We have the latest equipment to support live streaming of HD room video, face capture, and screen capture for console, PC, and mobile devices.

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