Pioneering video game research.
For 20 years, VGM (formerly VGMarket) has been at the forefront of market and user research for the video game industry. We are not just researchers — we are passionate gamers, strategists, and innovators.
“To empower game creators with the deepest understanding of their players and markets, driving innovation and success through expert, end-to-end research solutions.”
Our Unique Model
VGM is the only research vendor in the gaming sector to manage 100% of our services in-house. This means unparalleled control over quality, data security, and the flexibility to meet any research challenge. Our state-of-the-art focus suites and testing labs, our proprietary SLS methodology, our global player database and expert in-house recruitment team, our secure remote playtesting solution (VGMgo) — no matter the objective, every aspect of your research is handled by dedicated VGM professionals.
Expert Moderators
Our moderators specialize in understanding your product; we will transform raw consumer feedback into actionable insights for your stakeholders. Whether discussing an early concept, competitive product, core loops, monetization, or any other facet of gaming, our moderators have the familiarity to navigate any discussion and drive home the necessary intel.
Storytellers
Action items and best practices are solid, but you need to sell the findings beyond the insights team. We don't just dump the data on you; VGM will present key feedback in digestible outputs fit for any stakeholder (e.g., creatives, investors, executives).
A Legacy of Innovation
Many of the largest names in gaming (e.g., EA, Sony) built their internal research practices using methodologies we helped them create in the late 2000s. While the landscape evolves, our commitment to cutting-edge, comprehensive research remains unwavering. We don't just offer services; we offer a partnership built on deep industry knowledge and a relentless pursuit of actionable insights.