Pre-launch playtesting saved a flagship sequel
An SLS study six months before launch surfaced a critical onboarding gap. The fix lifted day-1 retention by 14% on release.
Case Studies
Research that ships better games.
A selection of recent engagements. Specific clients and titles available under NDA.
Re-pricing a live-ops economy
Quantitative monetization research and qualitative whale interviews informed a pricing reset that grew ARPDAU 22%.
Concept testing a new IP
Two rounds of concept testing across three regions gave the team confidence to greenlight a sequel — and a marketing playbook to match.
Audience deep-dive across regions
A multi-market segmentation defined the league's three core viewer archetypes and shaped its broadcast strategy.